Recruiting volunteers is a crucial aspect of running a successful church or ministry. While there are numerous factors that influence volunteer recruitment, one stands out as the most important: prospects. Prospects refer to individuals who have the potential to serve in your ministry, whether or not you know them personally. These prospects are the lifeblood of volunteer recruitment efforts, and without a robust list of prospects, it can be challenging to secure enough volunteers. In this blog post, we will delve into the significance of prospects and explore effective strategies for contacting and engaging them to ensure a thriving volunteer program in your church or ministry.

The Power of Prospects

Prospects are individuals within your church community who have the capacity to contribute their time and skills to your ministry. They might be regular attendees, active participants in church activities, or members of small groups. Identifying prospects involves looking beyond the obvious and recognizing the potential in those already connected to your church. While prospects need to attend your church, they should not be currently serving elsewhere within the ministry. The lack of sufficient prospects often hinders volunteer recruitment efforts and is a primary reason for the shortage of volunteers in many churches. Therefore, focusing on expanding your prospects' pool is vital for a successful recruiting strategy.

The Need for Contact

Developing a strong recruiting strategy necessitates making contact with potential volunteers. Although the idea of cold calling or spamming individuals might be unappealing, the reality is that contacting prospects is a crucial step in the process. However, it is important to approach this contact in a thoughtful and personalized manner, ensuring that individuals feel valued and respected. While it is true that not everyone will respond to your initial contact, persistence and multiple touchpoints can significantly increase engagement. By reaching out to prospects more than once and creating a sense of personalized communication, you enhance the chances of a positive response and ultimately recruiting them as volunteers.

Understanding the Volunteer Conversion Ratio (VCR)

The Volunteer Conversion Ratio (VCR) is a fundamental concept when it comes to volunteer recruitment. It represents the number of people you need to contact in order to secure a single volunteer. Many church leaders underestimate the number of prospects they must reach out to in order to recruit the desired number of volunteers. According to the experts at Ministry Boost, it is generally recommended to contact ten prospects for every one volunteer needed. Therefore, if your goal is to recruit six volunteers, you should aim to have 60 prospects. This might seem like a substantial number, but it is essential to account for the fact that not everyone will respond or be available to serve.

Effective Strategies for Engaging Prospects

To maximize the chances of recruiting volunteers from your pool of prospects, it is crucial to employ effective engagement strategies. Consider the following approaches:

  1. Multiple Points of Contact: Reach out to prospects through various channels, such as email, phone calls, and in-person conversations. Multiple touchpoints demonstrate your commitment and increase the likelihood of a response.
  2. Personalized Communication: Tailor your messages to each prospect, making them feel valued and understood. Avoid generic mass emails or messages that might be perceived as impersonal.
  3. Volunteer Orientations: Invite prospects to attend volunteer orientations or informational sessions. These events provide an opportunity for them to learn more about volunteering and find a suitable role within the ministry.
  4. Follow-Up and Persistence: Don't be discouraged by initial non-responses. Follow up with prospects and show genuine interest in their potential contribution. Sometimes, a simple reminder can make all the difference.


Prospects are the foundation of successful volunteer recruitment in churches and ministries. By identifying and engaging prospects effectively, you can expand your pool of potential volunteers and increase your chances of securing committed individuals. Remember to contact more prospects than you anticipate needing, keeping in mind the Volunteer Conversion Ratio (VCR) of ten prospects per volunteer. Implementing personalized communication, hosting volunteer orientations, and maintaining persistent follow-up are crucial strategies for nurturing prospects and converting them into dedicated volunteers. By prioritizing prospects and implementing these best practices, your church or ministry can create a thriving volunteer program that enriches the lives of both volunteers and the community they serve.

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